La Quebrada is the capital of Urdaneta Municipality in the state of Trujillo in Venezuela. The town is also sometimes called La Quebrada de San Roque. It is situated in a beautiful mountainous area and enjoys cool weather all year long. In the past, the primary income of the townspeople came from coffee plantations, but today all farming is dedicated to the cultivation of vegetables, fruits and flowers. The houses are built in a Spanish colonial style on laderas or sloped lots, very well planned. The townspeople are very open, gracious and welcoming. All these characteristics have helped attract many visitors and tourists to the town.
In addition to viewing the natural beauty of the area, visitors come to participate in the series of local religious festivals during the year, which contribute to the town's lively, colorful feel. The most important feasts are the Patron Saint Feast (The Ascension of Mary and St. Roque) on August 15 and 16, the Holy Week and Christmas festivities which are performed live, The 'Paradura' of the Infant Jesus, St. Isidro and many others. La Quebrada also features various tourist destinations and cultural sites such as the St. Roque Hotel, Nidal de Nubes Hotel, La Posada Hostel, the House of Culture, the Art and Graphic Workshop, the Public Library, the beautiful Spanish colonial main church, and the so-called 'La Capilla' where visitors can appreciate the works of the famous Quebradan painter Ademar Gonzalez. The town has also a very talented band (it is 100 years old) which performs every Saturday evening and on many other occasions during the year