The promotion was founded by "The Father of Lucha Libre" Salvador Lutteroth Gonzales when he ran a card under the banner of EMLL on September 21, 1933. The promotion flourished and quickly became the premier spot for workers. If wrestlers were big in Mexico City, they were considered stars throughout Mexico. With stars like El Santo, Bobby Bonales, Tarz�n Lopez, Cavernario Galindo and Gory Guerrero(father of Eddie Guerrero), "La Empresa" was at the forefront of the Lucha Libre movement and for the next 50 years, EMLL would continue its place as the leader.
In the 1970s, Lutteroth left the company in the hands of his son Chavo, but the company weakened withRay Mendoza along with a few promoters breaking off and forming the Universal Wrestling Association. UWA ran in Mexico City and in nearby Naucalpan against EMLL. UWA would be a tremendous force for 15 years but due to a weakening talent pool and affiliates, it died in the 1990s.
EMLL joined the National Wrestling Alliance (NWA) as its Mexican affiliate as NWA-EMLL. In time, it pulled out in the 1980s due to promoter disunity, and the NWA's losing battle to stave off the World Wrestling Federation's expansion and consolidation of the U.S. wrestling scene. At this time, it changed its name to Consejo Mundial de Lucha Libre to make itself sound more international. At the start of the 1990s the company began appearing on Televisa. This led to a big boom in business due to national television exposure (before this, magazines were the sole medium of Lucha Libre). After the initial boom, long time booker Antonio Pe�a broke off and formed his own promotion, Asistencia Asesor�a y Administraci�n, taking many of the young talent with him. AAA took the lead for several years but when the Mexican economy declined in the mid-1990s, AAA scaled-back and CMLL started re-building with the famous El Hijo del Santo vs. Negro Casas feud where Santo shocked the world by turning heel when he dressed up like Negro Casas'
