The Sj�borg theatre, on Ulsteinvik's waterfront, has both film and live theatre venues. It shows a mixture of "global" and Norwegian feature films (3-5 different films at a time over 10-12 showings per week). In addition, it welcomes a mixture of local and touring live acts, including big band, operatic revues, English- and Norwegian-language dramatic productions and stand-up comedy.
Ulsteinvik is the home of IL H�dd, a multi-sport club that includes a Norwegian First Division (as of 2011) football team. The team has a large local following, and generates strong attendance at their stadium, H�ddvoll. H�dd also offers several other sports, including handball and rhythmic gymnastics. In addition, Ulsteinvik is the home of smaller clubs in each of basketball and rugby union (Sunnm�re Rugby). It is also the home town of Norway's first-choice football goalkeeper in the Beijing Olympics, Erika Skarb� whose father Dag is a director at Rolls Royce Marine.
Ulsteinvik is the birthplace of the underground cartoonist �ystein Runde
