The economy of Ballarat is driven by all three economic sectors, though contemporary Ballarat has emerged as a primarily service economy with its main industry being the service industry and its key areas of business including tourism, hospitality, retail, professional services, government administration and education. Secondary industry including manufacturing, which had grown in the 20th century remains an important sector. The city's historic primary industry roots including mining and agriculture continue to play a role, though one that has declined since the 20th century. Industries emerging this century include information technology service sector and renewable energy.
Service industries
As a major service centre for the populous goldfields region, Ballarat has large sectors of employment in business including retail, professional services and trades as well as state and federal government branch offices for public services and health care and non-government service organisations. Collectively these industries employ more than half of the city's workforce and generate the bulk of the city's economic activity.
Ballarat is the main retail economy in the region. The city has several key retail districts including a pedestrian mall known as Bridge Mall comprising over 100 traders. There are also indoor shopping malls including Central Square Shopping Centre and Stockland Wendouree. better known as Wendouree Village, with a large number of specialty stores. Major department stores include Myer, Target, Big W, Kmart, Harvey Norman and Harris Scarfe. Additionally each of the major supermarkets (Coles, Woolworths, IGA and Aldi) are represented. Servicing the financial sector are branches of the big four Australian retail banks (National Australia Bank, Australia and New Zealand Banking Group, Commonwealth Bank and Westpac) along with Bendigo Bank and St.George Bank and a number of smaller independent financial services firms
