Morse formed the Del Monte Properties Company on February 27, 1919, and acquired the extensive holdings of the PIC, which included the Del Monte Forest, the Del Monte Lodge and the Hotel Del Monte. Morse brought his son on board as president in 1948. The lodge was expanded with offices and a shopping arcade. In 1954, Morse's son-in-law was named president of the Del Monte Properties Company.
Samuel Finley Brown Morse died in 1969. Alfred Gawthrop Jr served as Chairman of Del Monte Properties through the 1970s. On March 30, 1977, the Del Monte Properties Company was reincorporated as the Pebble Beach Corporation. The Del Monte Lodge was renamed the Lodge at Pebble Beach.
In May 1979, 20th Century Fox, later bought by Marvin Davis, purchased the Pebble Beach Corporation. When the film company was sold to Rupert Murdoch in 1985, Davis kept several company assets not directly related to the film and TV industry, including the Pebble Beach Company and the Aspen Skiing Company.
In 1990 Davis sold the Pebble Beach Company to the Japanese businessman Minoru Isutani, who made it a subsidiary of the Japanese resort company Taiheiyo Club Inc. under a holding company called the Lone Cypress Company. Isutani was investigated by the
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