History of Pebble Beach

called the 17-Mile Drive, meandering along the beaches and among the forested areas between Monterey and Carmel. The drive was offered as a pleasure excursion to guests of the PIC-owned Hotel Del Monte, and it was intended to attract wealthy buyers of large and scenic residential plots on PIC land. Sightseers riding horses or carriages along the 17-Mile Drive sometimes stopped at Pebble Beach to pick up agate and other stones polished smooth by the waves, and they commented on a few unusual tree formations known as the Witch Tree and the Ostrich Tree—the latter formed by two trees leaning on each other. At that time, the Chinese fishing community continued in existence despite mounting anti-Chinese sentiment among Monterey residents of European heritage. At roadside stands, Chinese-American girls sold shells and polished pebbles to tourists. In the 1900s, the automobile began replacing horses on 17-Mile Drive, and by 1907 there were only automobiles.

In 1908, architect Lewis P. Hobart was hired by PIC manager A.D. Shepard to design the Pebble Beach Lodge, a rustic log-cabin-style one-story inn completed by 1909. The rambling lodge, featuring private patio nooks and a wide pergola made of local logs, was positioned halfway along 17-Mile Drive, overlooking Pebble Beach. The great hall or assembly room was 35 by 70 feet (11 by 21 m) wide and was flanked by massive fireplaces at each end. A tavern and kitchen supplied food and drink, and later, cottages could be rented for overnight guests. Operated under the same management as the Hotel Del Monte, food service was available at all hours, including fresh local abalone chowder. The lodge was built as the community center for the wealthy residents of the Del Monte Forest, and was popular as a rest stop for 17-Mile Drive motorists. Samuel Finley Brown Morse, a distant cousin to Samuel F. B. Morse known as the inventor of Morse Code, was hired