Tijuana is a large manufacture center, and in addition to tourism, it serves as a cornerstone of the city economy. In the past decade alone, Tijuana became the medical device manufacture capital of the North American continent, surpassing previous leader Minneapolis - Saint Paul.
The city's proximity to Southern California and its large, skilled, diverse, and relatively inexpensive workforce, makes it an attractive city for foreign companies looking to establish extensive industrial parks composed of assembly plants that are called maquiladoras, even more so than other cities in the US-Mexican border zone, taking advantage of the North American Free Trade Agreement (NAFTA) to export products. At its peak, in 2001 Tijuana had roughly 820 of these 'maquiladoras' (today the number is closer to 550). Foreign and domestic companies employ thousands of employees in these plants, usually in assembly related labor. Such jobs are demanding but typically offer above average (although not high paying) salaries for Mexico, with most maqiladoras jobs beginning at Mex$100 per day (about $7.94 in US dollars), significantly above the Mexican minimum wage of Mex$57.46 (about 4.56 US dollars). Companies that have set up maquiladoras in Tijuana include Lanix, Hyundai, Sony , Vortec, BMW, Vizio, Toyota, Dell, Samsung, Kodak, Matsushita/Panasonic, Bimbo, GE, Nabisco, Ford, Microsoft, Cemex, Zonda, Philips, Pioneer, Airbus, Plantronics, Siemens, Jaguar, Pall Medical, Tara, Sanyo, Volkswagen and vimay. Many of the maquiladoras are located in the Otay Mesa and Florido sections of Tijuana.
In addition there are also some high-tech firms and telemarketing companies making their way into the city drawing skilled people with technical trades and college degrees to Tijuana. One example is Telvista, a Texas-based telemarketing company which maintains three call centers along Blvd. Agua Caliente. This makes Tijuana a popular city for migrant workers as well as college graduates
