Sendai is the center of the T?hoku region's economy, and is the base of the region's logistics and transportation. The city's economy heavily relies upon retail and services � the two industries provide approximately two thirds of the employment and close to half of the establishments.
Sendai is frequently called a branch-office economy, because very few major companies are headquartered in the city. Various authorities are cooperating to alleviate this problem, primarily by encouraging high-tech ventures from Tohoku University, which is well known for its science and engineering departments.
Tohoku Electric Power, a major regional supplier of electric power, has its headquarters in Sendai
