irées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gucci, Roberto Cavalli, and Emilio Pucci are also headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence or its outskirts. Florence's main upscale shopping street is Via de' Tornabuoni, where major luxury fashion houses and jewelry labels, such as Armani and Bulgari, have their elegant boutiques. Via del Parione and Via Roma are other streets that are also well known for their high-end fashion stores.
Historical evocations
Scoppio del Carro
The Scoppio del Carro ("Explosion of the Cart") is a celebration of the First Crusade. During the day of Easter, a cart, which the Florentines call the Brindellone and which is led by four white oxen, is taken to the Piazza del Duomo between the Baptistery of St. John the Baptist (Battistero di San Giovanni) and the Florence Cathedral (Santa Maria del Fiore). The cart is connected by a rope to the interior of the church. Near the cart there is a model of a dove, which, according to legend, is a symbol of good luck for the city: at the end of the Easter mass, the dove emerges from the nave of the Duomo and ignites the fireworks on the cart.
Calcio Storico
Calcio Storico Fiorentino ("Historic Florentine Football"), sometimes called Calcio in costume, is a traditional sport, regarded as a forerunner of soccer, though the actual gameplay most closely resembles rugby. The event originates from the Middle Ages, when the most important Florentine nobles amused themselves playing while wearing bright costumes. The most important match was played on 17 February 1530, during the siege of Florence. That day Papal troops
