Loja (full form: Ciudad de la Inmaculada Concepcion de Loja) is the capital of Ecuador's Loja Province. It is located in the Cuxibamba valley in the south of the country, sharing borders with the provinces of Zamora-Chinchipe and El Oro, and with Peru in the south. Loja holds a rich tradition in the arts, and for this reason is known as the Music and Cultural Capital of Ecuador. The city is home to two major universities.
The city has a population of about 200,000, and is situated 2060 m (6758 ft) above sea level. It has a mild Andean climate, ranging between 16 and 30°C.
The Pan-American Highway runs past Loja