History of Morro Bay

The first recorded Filipino immigrants to America arrived at Morro Bay on October 18, 1587, from the Spanish galleon Nuestra Señora de Esperanza.

While governed by Mexico, large land grants split the surrounding area into cattle and dairy ranchos. These ranchos needed shipping to bring in dry goods and to carry their crops, animals, and other farm products to cities. Thus, Morro Bay grew.

The town of Morro Bay was founded by Franklin Riley in 1870 as a port for the export of dairy and ranch products. He was instrumental in the building of a wharf which has now become the Embarcadero. During the 1870s, schooners could often be seen at the Embarcadero picking up wool, potatoes, barley, and dairy products.

Since the beginning of the 20th century, the town has been a center for beach holidays. Tourism is the city's largest industry. The most popular beach is on the north side of Morro Rock, north of the harbor. There are also excellent beaches north and south of the town which are now owned by the State of California.

In the 1940s, Morro Bay developed an abalone fishing industry. Having peaked in 1957, stocks of abalone have now declined significantly due to overfishing; it remains a fishing port for halibut, sole, rockfish, albacore, and many other species for both commercial and sport vessels. The town now combines the fishing industry with coastal tourism. In addition, oysters are farmed artificially in the shallow back bay.

A portion of Morro Bay is also designated as a state and national bird sanctuary. This means it is illegal to kill or harm a bird in that portion of Morro Bay. It is also a state and