San Martin is also the agricultural heart of the Cuchumateca valley which produces crops like potatoes, broccoli and large scale cultivation of coffee on the lower mountain slopes of the municipality.
The population of Todos Santos is predominantly indigenous, ofMayan descent, most of whom still speak the Mayan language ofMam. The town is one of few places in Guatemala where indigenous men still wear their traditional clothing, along with the women.
An annual festival is celebrated on October 31-November 2, and is centered on All Saints' Day on November 1 ("Todos Santos" translates to "all saints" in English). Festivities include traditional dances, marimba music and the famous horse races. The horse races are often the scene of mayhem and bloodshed due to the riders' penchant to drink alcohol for days leading up to the races even though the mayor banned the selling of hard alcohol in May 2008
