Levuka's status as a stopover port for ocean vessels crossing the Pacific came to an end in the 1950s, threatening the town with economic extinction. In 1964, however, the Pacific Fishing Company (PAFCO) was founded by a Japanese firm, specializing in freezing and shipping canned tuna, mostly to markets in Europe and Canada. A cannery, a joint PAFCO -government venture, was opened in 1976, and is the largest private employer on the island of Ovalau. Owing largely to Levuka's isolation, tourism plays only a minor role in the Levuka/Ovalau economy
