The town is known for being located near the historic Shipka Pass, the location of several key battles in the Russo-Turkish War of 1877-78. Local sights include the Shipka Memorial (1934) on Stoletov Peak, the Buzludzha Monument, the Russian-style Shipka Memorial Church (1885�1902) and the recently discovered Thracian tomb Golyamata Kosmatka.
The population is overwhelmingly Eastern Orthodox and ethnically Bulgarian, with a notable minority of Karakachans (a Greek-speaking transhumant people of obscure origin)
