Culture of Sao Paulo

Cultural Turn

Virada Cultural (Cultural Turn) is an annual event held since 2005 by the Municipality, promoting 24 hours of non-stop cultural activities held each May. The event was inspired by the annual event named Nuit Blanche in Paris, with many entertainment events held throughout the night. The activities include music shows, dance shows, classical and orchestra presentations, theater plays, cinema, poetry, anime/comics fans meetings and acrobatic performances. The event takes place in several parts of the downtown area, as well as some cultural centers, clubs and selected schools. In 2010, according to São Paulo Municipality, the event attracted around 4 million people.

Art Bienal

The São Paulo Art Biennial attracted almost 1 million people in 2004. It represented a wide range of artistic positions. Its aims include an intensification of the North-South dialogue inside Brazil and promoting links between non-European cultures along a South-South orientation.

Fashion Week

São Paulo Fashion Week, established in 1996 under the name Morumbi Fashion Brasil, is the largest and most important fashion event in Latin America. Renamed in 2001, its two annual editions bring almost 100 thousand people to Bienal's building in Ibirapuera Park.

Brazil first entered the international fashion circuit with the increasing reputation of famous Brazilian top models such as Isabeli Fontana, Adriana Lima, Gisele Bündchen, Alessandra Ambrosio, Fernanda Tavares, Ana Beatriz Barros, Izabel Goulart, Brenda Costa, Ana Hickmann and Evandro Soldati and designer Alexandre