Culture of Sao Paulo

Gay Pride Parade

The first São Paulo Gay Pride Parade took place in 1987 and attracted 20,000 people, growing to around 3.5 million visitors in 2010. It is opened by the city's mayor, running along the Paulista Avenue, accompanied by several Trio Elétricos.

Since 2002, the Parade has also become associated with a wider long cultural program, lasting at least a month.

Pancake Cook-Off

The São Paulo Pancake Cook-Off is a cooking festival held annually in the city center. Every summer, thousands of amateur chefs from across Brazil come to compete in various competitions and contests centered on the cooking of pancakes.

March for Jesus

The March for Jesus is an Evangelical parade that takes place on Corpus Christi Thursday every year in Zona Norte. It is organized by Renascer em Cristo Church, a Neo-Pentecostal denomination created in the 1980s that grew significantly in the first decade of the 21st century. In 2006, more than 2 million people took part in the event, according to official estimates. Evangelicals from across Brazil go to São Paulo for the annual June march. The event features concerts with 30 Christian bands carried on 17 flatbed trucks performing live as participants march through Brazil's financial capital.

International Transport Industry Show

The Salão Internacional da Indústria do Transporte (FENATRAN) is held biannually in the Park Anhembi, usually in October. It presents new trends for the industry related to transport, such as truck