Culture of Ribeirao Preto

Ribeirão Preto also has one of the first micro-breweries in Brazil, Cervejaria Colorado, founded in 1997. It produces three different types of beers, two ales and one lager. Cervejaria Colorado is located at Rua Minas and has a bar at Avenida Independencia where it offers 70 different labels of beer from all over the world.

Ribeirão Preto is considered one of the major centers of business tourism in the country, being chosen by the Ministry of Tourism as an inducer of regional tourism development, between 4 cities of São Paulo and 64 other locations throughout Brazil. Currently the city has 52 hotels in full operation, with 8600 beds (or jobs), beyond 30 motels with 2000 beds, beds totaling 10,600 rooms in the network of the city.

Annually in the city several events occurs, such as Fair Photo Image, Carnabeirão (greater micareta the state of São Paulo), Film Festival Ribeirão Preto, Agrishow (International Fair of Agricultural Technology in Action), National Book Fair of Ribeirão Black (second largest fair in the open in Brazil), Fair ExpoHair, Feitrans (Fair Transport Interior Paulista), Festival Tanabata (Japanese culture), Arena Cross, John Rock Winterfest, Ribeirão Rodeo Music, Ribeirão Skol Folia, Festitália (Italian culture), Entorta Bixo, Feapam, Ribeirão Cana Invest, Bonfim Paulista Rodeo Show, Expobonsai, AVIRRP, Comida di Buteco, Restaurant Week Ribeirão Preto, Ribeirão Preto Tropeada Mitsubishi Rally Cup Copa Chevrolet Montana, Stock Car Brazil, among others. These events move various segments of the municipality, as the airport, bus system, taxi, hotel chain, bars, restaurants, and more.