History of Telluride

ntinued employment. Mining families were replaced by what locals referred to as "hippies", young people with a 1960s worldview which frequently clashed with the values of Telluride's old-timers. These newcomers were characterized as being idle trust funders who were drawn to the town for a casual life style and outdoor excitements such as hang gliding, mountain climbing, and kayaking.

The new population was initially anti-growth and rallied against any economic expansion, including growth due to tourism and skiing. At one point a serious effort was made to ban cars from the city limits and force visitors to use horse-drawn carts. Success did not come overnight for Telluride in this environment. The seventies were a time of fluctuating snowfalls and economic recession. However, the town’s now famous music and film festivals were immune from anti-growth criticism and flourished. These festivals exposed hundreds of thousands to the grandeur of the valley for the first time and created iconic associations with elite entertainers. Meanwhile ski area founder Joe Zoline worked hard to put Telluride on the map, developing one of the best mountains in North America for expert skiers and creating infrastructure for tourism which respected Telluride's need to stay small and beautiful.

As the final ore carts were rolling out of the Pandora mine, tourists began to seriously discover Telluride for its magnificent views, expert skiing, and famous autumn color changes. After the brutal snow drought of 1976 which nearly wiped out the embryonic ski and lodging industry, the town started to rebound economically. In 1978, a stake of the ski area was purchased by Ron Allred and his partner Jim Wells to form the Telluride Company. The new owners expanded the infrastructure which Zoline had put into place by adding a gondola connecting Telluride with the Mountain Village.

During the 1980s,