Wrigley invested millions in needed infrastructure and attractions to the island, including the construction of the Catalina Casino which opened on May 29, 1929. Wrigley also sought to bring publicity to the island through events and spectacles. Starting in 1921, the Chicago Cubs, also owned by Wrigley, used the island for the team's spring training. Players stayed at the Hotel St. Catherine in Descanso Bay and played on a ballfield built in Avalon Canyon. The Cubs continued to use the island for spring training until 1951, except during the war years of 1942–45. In another effort to bring publicity to the island, Wrigley established the Wrigley Ocean Marathon on January 15, 1927, offering a reward to the first person to swim across the channel from the mainland. The award was won by Canadian swimmer George Young, the only finisher. Following the death of Wrigley, Jr. in 1932, control of the Santa Catalina Island Company passed down to his son, Philip K. Wrigley, who continued his father's work improving the infrastructure of the island.
During World War II, the island was closed to tourists and used for military training facilities. Catalina's steamships were expropriated for use as troop transports and a number of military camps were established. The U.S. Maritime Service set up a training facility in Avalon, the Coast Guard had training at Two Harbors, the Army Signal Corp maintained a radar station in the interior, the Office of Strategic Services did training at Toyon Bay, and the Navy did underwater demolition training at Emerald Bay.
In September 1972, 26 members of the Brown Berets, a group of Chicano activists, traveled to
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