Economy of Reno

location, Reno has traditionally drawn the majority of its California tourists and gamblers from the San Francisco Bay Area and Sacramento, while Las Vegas has historically served more tourists from Southern California and the Phoenix area.

Several local large hotel casinos have shown significant growth and have moved gaming further away from the Virginia Street core. These larger hotel casinos are the Atlantis, the Pepper mill and the Grand Sierra Resort. The Pepper mill was chosen as the most outstanding Reno gaming/hotel property by Casino Player and Nevada magazines. In 2005, the Pepper mill Hotel Casino began a $300 million Tuscan-themed expansion.

In an effort to bring more tourism to the area, Reno holds several events throughout the year, most of which have been extremely successful. They include Hot August Nights (a classic car convention), Street Vibrations (a motorcycle fan gathering and rally), The Great Reno Balloon Race, a Cinco de Mayo celebration, bowling tournaments (held in the National Bowling Stadium), and the Reno Air Races.

Several large commercial developments were constructed during the mid-2000s boom, such as The Summit in 2007 and Legends at Sparks Marina in 2008.

Reno is the location of the corporate headquarters for numerous companies, including Braeburn Capital, Hamilton, EE Technologies, Port of Subs, PC-Doctor, and International Game Technology, which manufactures slot machines. Bally Technologies and GameTech have development and manufacturing presence in Reno