In recent years Moab has experienced a surge of second-home owners. The relatively mild winters and enjoyable summers have attracted many people to build such homes throughout the area. In a situation mirroring that of other resort towns in the American West, controversy has arisen over these new residents and their houses, which in many cases remain unoccupied for most of the year. Many Moab citizens are concerned that the town is seeing changes similar to those experienced in Vail and Aspen in neighboring Colorado: skyrocketing property values, a rising cost of living, and corresponding effects on local low- and middle-income workers.
Sunset Magazine's March 2009 issue listed Moab as one of the "20 best small towns in the West". and similar articles continue to appear