Since its beginnings in 2006, the River
City Roots Festival has demonstrated itself as Missoula's signature celebration
of city and now attracts more than 10,000 individuals. The longest-standing
event downtown has been the Missoula Farmers' Market that was founded in 1972,
which provides a weekly outlet for Western Montana produce during the spring
and summer. Since then, an arts and crafts People's Market and a Clark Fork
Market have been added nearby and run concurrently. Downtown also hosts a First
Friday Gallery Night the first Friday of every month to showcase local art from
museums and
