Culture of Missoula

Since its beginnings in 2006, the River City Roots Festival has demonstrated itself as Missoula's signature celebration of city and now attracts more than 10,000 individuals. The longest-standing event downtown has been the Missoula Farmers' Market that was founded in 1972, which provides a weekly outlet for Western Montana produce during the spring and summer. Since then, an arts and crafts People's Market and a Clark Fork Market have been added nearby and run concurrently. Downtown also hosts a First Friday Gallery Night the first Friday of every month to showcase local art from museums and