Amarillo has a number of natural attractions near the city. The Palo Duro Canyon State Park is the United States' second largest canyon system, after the Grand Canyon and is located south of Amarillo. Palo Duro has a distinct hoodoo that resembles a lighthouse. Another natural landmark near the city, the Alibates Flint Quarries National Monument is located 30 miles (50 km) north of Amarillo. It is once known as the site for prehistoric inhabitants to obtain flint in order to make tools and weapons. About 100 miles (160 km) southeast of Amarillo in Briscoe County is Caprock Canyons State Park and Trailway, the state park is the home of the official Texas State Bison Herd, who were captured and taken care of by cattle rancher Charles Goodnight.
From 1932 to 1977, the Paramount Theater, originally built for $250,000, flourished in Amarillo. It had plush red carpet, murals and a pipe organ, 1,433 seats, and was considered the finest theater north of Dallas. The building is now an office and parking garage.
Local millionaire Stanley Marsh 3 has funded many public art projects in the city including the Cadillac Ranch, located west of Amarillo on Interstate 40, a monument of painted Cadillac automobiles that were dug into the ground head first. Marsh participates as well in an ongoing art project called the Dynamite Museum, which consist of thousands of mock traffic signs. These signs, bearing messages such as "Road does not end" or displaying a random picture, are scattered throughout the city of Amarillo. Besides these works, one can find close to the city the final earthwork of Robert Smithson (and another commission by Marsh), Amarillo Ramp.
The city has events and attractions honoring the cowboy and Texas culture. During the third week of September, the Tri-State Fair & Rodeo brings participants mostly from Oklahoma, New Mexico and Texas to Amarillo since 1921. On the Tri-State Exposition grounds, the Amarillo National Center