The regular large influx of tourists is the major source of the town's prosperity. In 2010 the District Council spent £298,000 on tourism promotion and supports an official open-top tour bus service. In 2010 Stratford-on-Avon District Council launched a re-branded official tourism website for the Stratford area called Discover Stratford after opening a new tourist information centre on Henley Street in May 2010, which has since moved back to the original location on Bridgefoot
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