In 1906, a horse race was held on snow (1906) and on the frozen lake (1907). The first ski school in Switzerland was established in St. Moritz in 1929.
In 1928 St. Moritz hosted the 1928 Winter Olympic Games and the stadium still stands today. It later hosted the 1948 Winter Olympic Games. St. Moritz has hosted over 20 FIBT World Championships, three FIS Alpine World Ski Championships (1934/1974/2003) and over 40 Engadin Skimarathons since 1969. It has also hosted many other events since, including some unlikely ones on the frozen lake in the 1970s and 1980s such as a golf tournament, (1979), a polo tournament (every year in February starting in 1985) and cricket (1989). St. Moritz has also been the venue for many Sailing and Windsurfing World Championships.
Since the early 1980s St. Moritz is also promoted and known as Top of the World. The expression was registered as a trademark by the tourist office in 1987.
Between 9�12 June 2011, St. Moritz was the site of the Bilderberg Group conference, an annual, unofficial, invitation-only conference of approximately 120 to 140 guests from North America and Western Europe, most of whom are people of influence
