Swedish author Mari Jungstedt has set nine detective novels on the island of Gotland. The principal character, DS Anders Knutas, is based at police headquarters in Visby, and there are numerous descriptive passages of the city and the island.
Hayao Miyazaki noted that Visby is the main visual inspiration for the town in Kiki's Delivery Service, with elements of many other locations such as Stockholm were also blended in
