el Mediteran of Ulcinj, as among the "Top 31 Places to Go in 2010" as part of a worldwide ranking of tourism destinations. Montenegro was also listed in "10 Top Hot Spots of 2009" to visit by Yahoo Travel, describing it as "Currently ranked as the second fastest growing tourism market in the world (falling just behind China)". It is listed every year by prestigious tourism guides like Lonely Planet as top touristic destination along with Greece, Spain and other world touristic places.
It was not until the 2000s that the tourism industry began to recover, and the country has since experienced a high rate of growth in the number of visits and overnight stays. The Government of Montenegro has set the development of Montenegro as an elite tourist destination a top priority. It is a national strategy to make tourism a major contributor to the Montenegrin economy. A number of steps were taken to attract foreign investors. Some large projects are already under way, such as Porto Montenegro, while other locations, like Jaz Beach, Buljarica, Velika Plaža and Ada Bojana, have perhaps the greatest potential to attract future investments and become premium tourist spots on the Adriatic
