south of their border in search of entertainment and alcohol, developing first Tijuana, then Rosarito, and finally Ensenada as tourist destinations. The Hotel Riviera del Pacífico was opened in 1930, briefly placing Ensenada on the international glamor map and was visited several times by President Miguel Aleman, international artists and political personalities; yet unlike the Hotel del Coronado, it was never a sustained success (despite giving rise to the claim that the Margarita was invented there). It really flourished only in the early 1950s, at which time Ensenada's population had risen to 20,000. The hotel finally closed in 1964. It was later reopened as a cultural center and museum. By this time, other hotels had opened, and the population and economy of Ensenada had grown and diversfied towards their present status.
On January 26 of 2007 Pope Benedict XVI created the Diocese of Ensenada with territory taken from the Archdiocese of Tijuana and Mexicali Diocese, making it a suffragan of the Metropolitan Church of Tijuana
