novella, The Odd Saga of the American and a Curious Icelandic Flock; during a dinner, Snorri expresses a preference for Gullfoss, while Dr. Gustafsson favors Glymur.
Gullfoss features in the music video for the single "Heaven" by the band Live. During the video a young man and a young woman separated by the Hvítá river exchange written messages carried on rocks that they throw to each other over the river and the falls. At the end of the music video the young man attempts to swim across the Hvítá river downstream from the Gulfoss. His young lady friend is so horrified by seeing him being washed down the Hvítá river that she also jumps into the river in order to help him. They then float down the river holding onto each other
