The town started its development as a ski resort in the 1910s when the
Rothschild family started to spend their winter vacations there after becoming
disenchanted with a Swiss resort, St. Moritz. In 1921, Baroness Noémie de
Rothschild (1888-1968) opened an important hotel which boosted the resort's
development. By the 1950s Megève was one of the most popular ski resorts in
Europe and attracted many wealthy individuals and celebrities. Nowadays it is
still visited largely by affluent people as is made obvious by the real estate
prices
