Tourism is the main industry of Pichilemu, especially in the urban center and some rural areas such as C�huil and Ciruelos. Forestry, mainly pine and eucalyptus, is another major industry. The area is also known for handicrafts. Although fishing is not very important to O'Higgins Region, due to unsuitable coastlines, it is common in Pichilemu, Bucalemu, and Navidad.
Pichilemu has a clay deposit in the Pa�ul area. According to archaeological investigations, pottery was first manufactured in the area around 300 BCE. It is still a stalwart today � Ciruelos and El Copao are well known for the pottery created there
