The economic potential of the city is tied to the small, medium and large industry, that has access to regional and national markets, with a great perspective of internationalization thanks to its convenient access to the sea by rail via Puerto Cabello. The food trade is the city's main commercial activity, thanks to its advantageous geographic location which generates an influence area (hinterland) that covers near 6 million inhabitants. In addition of the food industry, plastics,textiles, paper, dairy, farming and automotive industry, represents the main industries of the city
