Economy of Santa Ynez Valley

The economy of the Santa Ynez Valley is driven by agriculture (particularly viticulture), the equine industry, and tourism.


The wine industry is a major part of the Santa Ynez Valley's economy. The Santa Ynez Valley Visitors Association lists over 70 wineries and tasting rooms on their website. Besides grapes, the valley also has numerous apple farms, many of them with roadside apple stands or "pick your own" programs. It is the location of the Santa Ynez Valley American Viticultural Area.