Ojai's culture is heavily focused on ecology, health and organic
agriculture, walking/hiking, spirituality, music and local art. It is often
seen as a hippie-friendly city, and many New Age shops exist. The benign
climate has also fostered subcultures devoted to driving and exhibiting classic
cars and there are several motorcycle clubs that regularly tour through Ojai as
well. On 8 July 1999 former Apollo astronaut Pete Conrad, one of the twelve men
who walked on the moon, died of injuries suffered from a motorcycle accident in
Ojai.
The Ojai Music Festival, founded in 1947, is an annual festival of
