Culture of Malverns

1977, takes place over three days in June as a fringe to the Elgar Festival. The Fringe also organise an annual May Day celebration, and various musical and other live events throughout the year. The Fringe aims to be inclusive; bridging the generation gap by providing a varied programme of events for the local people of Malvern aimed at all ages.

A sculpture of two buzzards by Walenty Pytel was installed in Rosebank Gardens, Great Malvern to commemorate the Queen's Diamond Jubilee in November 2012.Malvern spring water flows freely from a number of fountains or spouts throughout the Malvern area. Upkeep of these historical springs is funded by several organisations, including the Town Council, the Heritage Lottery Fund, The Malvern Spa Association, and the Area of Outstanding Natural Beauty. The water became famous for containing "nothing at all". It was the reason for Malvern becoming a spa town and has formed a part of both local and national culture since Queen Elizabeth I made a point of drinking it in public in the 16th century, and Queen Victoria refused to travel without it. It is also a bottled water used by Queen Elizabeth II Until November 2010 when the plant was closed due to lack of profitability, millions of litres of Malvern water were bottled annually by Coca Cola Enterprises under the Schweppes brand in a factory near Malvern and distributed worldwide. Malvern water is still being bottled from the original source by a family run business under the name Holywell Spring Water