The new town was planned for 25,000 people; it was intended to occupy over 1,000 hectares (about 6 square miles) of land in and around 'Old Bracknell' in the area now occupied by Priestwood, Easthampstead, Bullbrook and Harmans Water. The existing town centre and industrial areas were to be retained with new industry brought in to provide jobs. However, the town has since expanded far beyond its intended size into farmland to the south, and major expansion is now, as of 2008, under way (Jennett's Park) to the west of the town at Peacock Farm and The Parks on the site of the former RAF Staff College.
The town centre is a 1960s design, and considered by many to be in need of a major refurbishment. The Borough Council is working in partnership with the Bracknell Regeneration Partnership (Legal & General and Schroders) to regenerate the town centre with new shops and facilities.
At the heart of most Bracknell neighbourhoods is a church, a small parade of shops, a primary school, a community centre and a pub. There is a coffee shop run by a church in Crown Wood School (part of Easthampstead Baptist Church). The neighbourhoods varied in population from 3,000 to 9,000. The plans included pedestrianisation, the construction of a ring road, and segregation of industrial areas from residential areas.
A slightly confusing feature of some of the estates is that streets only have names, not titles – in Birch Hill, Crown Wood, Great Hollands and others there is no 'Road', 'Avenue', 'Street', just 'Frobisher', 'Jameston', 'Juniper', 'Jevington'. The residential streets are,
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