ain its glory today. To that end, the City will undertake various initiatives through 2009.
In 2007, as decided by the City Council and managed by the Society for Development, is set in motion an ambitious plan for revitalization of the city under the brand name "Santa Cruz + Viva ', in accordance with Cabildo Insular de Tenerife and Government of the Canary Islands.
Media
In Santa Cruz de Tenerife have drafted the three provincial newspapers (The Day Diario de Avisos, La Opinión de Tenerife and El Día), as well as editors of newspapers regional La Gaceta de Canarias. Also located in the city the headquarters of various TV channels, most of which broadcast on the island: Spanish Television in the Canary Islands, Television Canaria, Antena 3 TV Canary Islands, Television Day, Canal 7 Atlantic, Channel 4 Tenerife, Channel 8, etc. Most radio stations are also located in the city. Radio Club Tenerife (Cadena SER), RNE, Teide Radio-Onda Cero, Radio Day, Radio ECCA etc... In the city is the headquarters of the TV Canaria
