The bonfire festival is celebrated each March. Huge paper mache statues, called fallas are set up throughout the town, and then set ablaze.
The Bous a la Mar (meaning "Bulls at the Sea") is held in July. The highlight of this week long festival is watching bulls run down the main street Marqués de Campo, only to be chased into the Mediterranean sea by those daring enough to enter a makeshift bull ring with them
