The town is a popular local pilgrimage site as it enshrines a 17th-century
ivory statue of St Mary under the title of Nuestra Señora del Rosario de
Manaoag ("Our Lady of the Rosary of Manaoag"). Legend has it that a
young man had a vision of St Mary, who told him to have the shrine built.
Famous souvenirs include candles, rosaries, and ampullae of blessed oil with
flowers (which supposedly has healing properties), as well as less religious
ones such as bagoóng monamon and tupig
