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Economy of Cebu City

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Ceboom, a portmanteau of Cebu and Boom, has been used to refer to the rapid economic development of both Cebu City and Cebu Province in the early 1990s.

With Cebu City's proximity to many islands, beaches, hotel and resorts, diving locations and heritage sites, high domestic and foreign tourist arrivals have fueled the city's tourism industry. Due to its geographic location, accessibility by air, land and sea transportation, Cebu City has become the tourist gateway to Central and Southern Philippines.

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