ual, practical and lacklustre. However, the local fashion industry has grown significantly since 2000, doubling exports and increasing from a handful to about 50 established labels, with some labels gaining international recognition.
Literature
Māori quickly adopted writing as a means of sharing ideas, and many of their oral stories and poems were converted to the written form. Most early English literature was obtained from Britain and it was not until the 1950s when local publishing outlets increased that New Zealand literature started to become widely known. Although still largely influenced by global trends (modernism) and events (the Great Depression), writers in the 1930s began to develop stories increasingly focused on their experiences in New Zealand. During this period literature changed from a journalistic activity to a more academic pursuit. Participation in the world wars gave some New Zealand writers a new perspective on New Zealand culture and with the post-war expansion of universities local literature flourished.
Entertainment
New Zealand music has been influenced by blues, jazz, country, rock and roll and hip hop, with many of these genres given a unique New Zealand interpretation. Māori developed traditional chants and songs from their ancient South-East Asian origins, and after centuries of isolation created a unique "monotonous" and "doleful" sound. Flutes and trumpets were used as musical instruments or as signalling devices during war or special occasions. Early settlers brought over their ethnic music, with brass bands and choral music being popular, and musicians began touring New Zealand in the 1860s. Pipe bands became widespread during the early 20th century. The New Zealand recording industry began to develop from 1940 onwards and many New Zealand musicians have obtained success in Britain and the USA. Some artists release Māori language songs and the Māori tradition-based art of kapa haka
