appeared, indicating the city's thriving commerce, in the firm control of the city's oligarchy of the Ochoa, Samaniego, Daguerre, Provencio, and Cuarón families. In 1888, El Paso del Norte was renamed in honor of Juárez. The city expanded significantly thanks to Díaz's free trade policy, creating a new retail and service sector along the old Calle del Comercio (now Vicente Guerrero) and 16 September Avenue. A bullring is opened in 1899. The Escobar brothers founded the city's first institution of higher education in 1906, the Escuela Particular de Agricultura. That same year, a series of public works are inaugurated, including the city's sewage and drainage system, as well as potable water. A public library, schools, new public market (the old Mercado Cuauhtémoc) and parks dotted the city, making it one of many Porfirian showcases. Modern hotels and restaurants catered to the increased international railroad traffic from the 1880s on.
The city was Mexico's largest border city by 1910—and as such, it held strategic importance during the Mexican Revolution. Villa and other revolutionaries struggled for its control (and income from the Federal Customs House), destroying much of the city during battles in 1911 and 1913. Much of the population abandoned the city between 1914 and 1917. Tourism, gambling, and light manufacturing drove the city's recovery from the 1920s until the 1940s. A series of mayors in the 1940s–1960s, like Carlos Villareal and René Mascareñas Miranda, ushered in a period of high growth and development predicated on the PRONAF border industrialization development program. A beautification program spruced up the city center, building a series of arched porticos around the main square, as well as neo-colonial facades for main public buildings such as the city health clinic, the central fire station, and city hall. The Cathedral, built in the 1950s, gave the city center the flavor of central Mexico, with its carved towers and elegant
