Many of the visitors to Lombok and much of the islands goods come across the Lombok Strait by sea or air links. Only 25 miles separate the two islands. Lombok is often marketed as �an unspoiled Bali,� or �Bali�s sister island.� Currently with support of the central government Lombok and Sumbawa are being developed as Indonesia 2nd destination for international and domestic tourism. Lombok has retained a more natural, un crowded and undeveloped environment, which attract travelers who come to enjoy its relaxed pace and the opportunity to explore the island's unspoiled, spectacular natural beauty. The more contemporary marketing campaigns for Lombok/Sumbawa seek to differentiate from Bali and promote the island of Lombok as a stand alone destination. The opening of the new Lombok International Airport on 1 October 2011 will assist in this endeavour.
Nusa Tenggara Barat and Lombok may be considered economically depressed by First World standards and a large majority of the population live in poverty. Still, the island is fertile, has sufficient rainfall in most areas for agriculture, and possesses a variety of climate zones. Consequently, food in abundant quantity and variety is available inexpensively at local farmer's markets, though locals still suffer from famine due to drought and subsistence farming. A family of 4 can eat rice, vegetables, and fruit for as little as US$0.50. Even though a family's income may be as small as US$1.00 per day from fishing or farming, many families are able to live a contented and productive life on such astonishingly small incomes. The people of Lombok however are coming under increasing pressure from rising food and fuel prices and access to housing, education and health services remains difficult for many of the islands indigenous population.
The percentage of the population living in poverty in urban areas of Nusa Tenggara Barat in 2008 was 29.47% and in 2009 it was 28.84%. For those living in rural areas in 2008 it
