destination and has many places of interest, including the Chowmahalla Palace, Charminar and Golconda fort. Hyderabad is home to several museums, bazaars, galleries, libraries, sporting and other cultural institutions. The Telugu film industry, known as "Tollywood" is based in the city. The city was a global center of the diamond and pearl trade, for which it is known as "City of Pearls", Hyderabad has emerged as a hub for the information technology, pharmaceuticals and biotechnology industries, alongside traditional and service industries since the 1990s. Hyderabad's 13 universities and business schools form a major centre for higher education and research.
