tremendous zest for living. They are fond of good food, good dress and all the external symbols of life.
Amritsar is the heart-beat of the Majha region which has provided Punjabi literature with its standard language. A launching pad of several renowned artists, authors and poets, the city has been a home of handloom and carpet industry for more than a century. The city is proud to have the second largest Milk plant in the country.
Amritsar is not just bhangra or giddha, sarson ka saag and makki ki roti, it is an attitude and a way of life, despite the modern winds blowing, the city still enshrines and exudes its essential cultural identity. Being the only land-route opening to Pakistan the city has become a favourite rendezvous of Track-II diplomacy
