One person, Mr. Hallbjorn Hjartarson, The Icelandic Cowboy, has shown a remarkable initiative in promoting American country and western music. He further runs, at his own expense, a radio station playing only country and western and for many years he held the "Country Festival", which attracted visitors from all over Iceland and from abroad. Actually it can be said that he has made his own culture in Iceland’s musical
Sjúbídú
Skagaströnd was mentioned in the song Sjúbídú, the Icelandic entry in the Eurovision Song Contest 1996. According to the lyrics, the word shoobe-doo can be understood "from Skagaströnd to Timbuktu". Nearby Kálfhamarsvík is considered one of the most beautiful tourist destinations in Iceland
