To a considerable extent, Zell is characterized by winegrowing and with 331 ha of planted vineyards is also, after Piesport (413 ha) the biggest winegrowing centre in the Mosel wine region. Traditionally, it is mostly Riesling that is grown here. Known far beyond the local area is the Zeller Schwarze Katz (a winemaking appellation � Gro�lage). Winegrowing furthermore also furnishes the groundwork for another industry, tourism, which is also of great economic importance. Zell is, among other things, the seat of the winemaker Zimmermann-Graeff & M�ller.
Zell is home to Zeller Plastik (ZP), an important employer. ZP�s importance lies in injection moulding of plastic closures and packaging components; it is a member of the group Global Closure Systems, a worldwide network of businesses that work in plastics. The daughter company Zeller Engineering makes injection moulding equipment.
In the outlying centre of Barl, many retail businesses with large floor areas have set up shop. Among them, the main one is the Globus Handelshof with an adjoining building centre. Besides this, many midsize wholesale and retail businesses, as well as craft businesses, are located here
