B�rgermeister marketed Stuttgart to foreign investors as "The creative power of Germany". In July 2010, Stuttgart unveiled a new city logo, designed to entice more business people to stay in the city and enjoy breaks in the area.
Stuttgart is nicknamed the Schwabenmetropole (Swabian metropolis), because of the city's location in the centre of Swabia, and as a reference to the Swabian dialect spoken by its (autochthonous) inhabitants. In that dialect, the city's name is pronounced Schtugert or Schtuagerd. However, many non-Swabian Germans have emigrated to Stuttgart for economic reasons and 40% of Stuttgart's residents, and 64% of the population below the age of five are of foreign immigrant background
