Traditionally being an agricultural town.
September 19, 2006 the mayor of Sinsheim announced a stadium would be built not far from the Sinsheim Auto & Technik Museum, for the town's most successful football club TSG 1899 Hoffenheim. Construction of the �100 million stadium, which seats 30,164, was funded by Dietmar Hopp, a cofounder and major share holder of software giant SAP and a former player in the youth system of TSG 1899 Hoffenheim. The club christened their new stadium on 31 January 2009 with a 2�0 win over Energie Cottbus
