In 2004, 81.8% of people worked for service industries, including tourism. As a relic of the period of Romanticism, Heidelberg has been labeled a "Romantic town". This is used to attract more than 3.5 million visitors every year. Many events are organized to attract visitors.
Only 18% of employment is provided by industry. Printing and publishing are important enterprises; nearby Walldorf is a center of the IT industry and SAP World Headquarters. Noted pen manufacturer Lamy has its headquarters and factory in Heidelberg-Wieblingen. Heidelberger Druckmaschinen has its headquarters here; its factory is located in Walldorf. Soft-drink company Wild-Werke, manufacturer of the Capri-Sonne (Capri-Sun in the U.S.) is located in Heidelberg-Kirchheim.
With its long Hauptstrasse, Heidelberg is a shopping destination for people from the surrounding smaller towns.
The A 5 autobahn runs through the western outskirts of Heidelberg, connecting the region to Frankfurt am Main in the north and Karlsruhe to the south. The A 656 commences just west of the city, connecting Heidelberg with Mannheim. Both highways meet at Heidelberg autobahn intersection in the city of Heidelberg, and the A 656 connects to the A 6 at the Mannheim autobahn intersection, which connects to the east towards Stuttgart.
Furthermore, the B 3 (Frankfurt�Karlsruhe) runs north�south through the town, and the B 37 (Mannheim�Eberbach) runs east�west. Both meet in the city center at the Bismarckplatz. The B 535 begin in the south of Heidelberg and runs to Schwetzingen.
Heidelberg is located on four tourist roads: Bergstra�e, Bertha Benz Memorial Route, Castle Road, and Stra�e der Demokratie (Road of Democracy).
Heidelberg Central Station (Hauptbahnhof) is on the Rhine Valley Railway and is served by Intercity-Express, Euro City and Intercity-Express trains. This station is served by the RheinNeckar S-Bahn.
The main transport hub of Heidelberg is the Bismarckplatz
